Who are your buyer personas and how can you make sure that they are being presented with the right content during each stage of their buyer's journey? How can you boost existing content with the help of different assets? Landing page, email, blog, social media: what do you have to consider while handling the respective tools?
In our content strategy workshop we will help you develop a complete content strategy. This includes an encompassing understanding of the functionalities of search engines and of search behavior. Define pillar content for your core topics in order to simplify the organization and evaluation of your campaigns and learn how to profit from the results of your analysis.
