In this workshop you will learn why email marketing still plays an important role and how to develop an email marketing strategy suitable for your company. Find out how to increase the email opening rate with just the right subject line, how to create interesting content and how to nurture customers on a long term basis.
Moreover, learn about what you have to pay attention to while creating an email campaign and what you should refrain from doing. Which technical details have to be considered so that the deliverability of your emails is guaranteed? How can you use campaign analysis in order to optimize future emails? These and other questions will be answered during our workshop.