W4 Marketing AG

Inbound EMail StrateGy Workshop

Take your marketing to the next level
In this workshop you will learn why email marketing still plays an important role and how to develop an email marketing strategy suitable for your company. Find out how to increase the email opening rate with just the right subject line, how to create interesting content and how to nurture customers on a long term basis.
 
Moreover, learn about what you have to pay attention to while creating an email campaign and what you should refrain from doing. Which technical details have to be considered so that the deliverability of your emails is guaranteed? How can you use campaign analysis in order to optimize future emails? These and other questions will be answered during our workshop. 
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ALL TOPICS AT A GLANCE

  • Importance of email
  • Developing an inbound email strategy
    • Audience
    • Segmentation
    • Content
    • Lead nurturing campaigns
  • Email deliverability
  • Email analytics
  • Creating emails

WHO IS THE WORKSHOP DESIGNED FOR?

 The inbound email strategy workshop addresses employees from companies, who want to refresh or expand their own knowledge or the one of their team in order to be able to efficiently use email marketing to optimize the success of their marketing campaigns. 

GOOD TO KNOW

  • Length of the workshop: 3 hours
  • Languages: German or English
  • Location: in the W4 offices or on-site at your company
  • Every participant gets a workbook with practical exercises and space for notes
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REQUEST YOUR INDIVIDUAL OFFER

 

Do you have further questions? Don't hesitate to contact us. We are happy to help.

 

YOUR CONTACT PERSON

Jaqueline Hoppe

Jaqueline Hoppe

Digital Marketing Consultant

HubSpot Certified Trainer - Jaqueline Hoppe

+41 (0)58 680 50 18
jhoppe@w-4.ch
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